Argumentation and Communication Skills

January 12th, Tallinn

A good argument is a concise expression of a rational thought, clearly structured and based on evidence. Learning to create, recognise, analyse and use such arguments in professional communication contexts (negotiations, meetings, presentations) is the essence of this course. 

Suitable for expats and people in international teams, who want to learn contemporary argumentation skills in English.

Argumentation and Communication Skills Training is intended for:

  • executives, who want to develop an argument based management culture in their organisation;
  • project managers, who need to run quick, efficient, content-oriented meetings;
  • team leaders and teams, who need to improve both internal communication as well as have productive contacts with partners and clients;
  • sales reps, who want their sales messages to appeal to their buyers’ reason, to have well-argumented sales pitches;
  • start-up entrepreneurs and incubators, who want to polish their elevator speeches;
  • anyone who wants to use quick, persuasive reasoning in their professional life.

Participants of Argumentation and Communication Skills Training can:

  • evaluate interpersonal communication and identify situations, where argumentation is going to be a successful tool;
  • structure their thoughts and expression as persuasive arguments;
  • listen and read structurally, identify arguments or the lack thereof;
  • recognize erroneous arguments and outright fallacies, respond to them rationally;
  • react to arguments in a rational manner;
  • tell apart rational arguments from emotional positions, filter out emotional content;
  • direct anyone to formulate arguments by asking the right questions.


Trainer Margo Loor is the most experienced trainer of thinking-, public speaking- and argumentation skills in Estonia. Since 1998 he has conducted trainings of persuasion, discussion and decisionmaking based on argumentation for managers and professionals, has moderated numerous debates, discussions, conferences and online events. Read more >>

Feedback from participants of Argumentation and Communication Skills Training

  • Very beneficial work, that you are doing in Estonia. I recommend your training to every organisation in Estonia, who is working with product development. Swedbank
  • Training had a good pace and lots of relevant content. I learned the importance of having a central logic to your position, finding the right evidence to support your statements and keeping the attention of your audience. Tartu Biotechnology Park
  • All of our work is basically about argumentation. I plan to use everything I learned in the training in every step of my work, especially when compiling reports. National Audit Office of Estonia
  • I will use what I learned when writing up my reports, substantiating my claims and defending my recommendations. Estonian Internal Auditors Association 

Argument is a tool for every smart employee and manager

If rational decisionmaking and communication with various interested parties related to this decisionmaking process are among your daily tasks, then the skills we teach create value for you. Likely the most complex situations involve both of the above simultaneously -- using analytical thinking skills in a rapidly developing communication context, such as around a negotiations table, an oral or written problem solving situation or an inter-cultural business meeting.

Argument as a thinking device is ideal for analysing gathered information, finding and structuring elements of reasoning (claim, evidence etc) and bringing them together into a coherent logical position. Participants of an argument training structure their thinking, create a systematic approach to reasoning and improve their ability to communicate their thoughts.

 An additional benefit of argument-training is a shared model of rational thinking and expression, enabling teams to work and talk seamlessly. When one team member is talking of his arguments for a particular decision, everyone else understand what is meant.

Participation options

 1.Participation in the training (6 credit hours)
199 + VATRegister
 2.Participation in the course + 1 hour of individual consultation during a 6 month period after the training  (mark so in the comment section)

279 + VAT Register
 3.Participation in the series "Argumentation Skills for Business Professional"
499 + VATRegister
                               Special Offer in December 399 + VAT

Additional information: